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Faida MaLi ia a non-profit company with a social mission of empowering women and men in rural Tanzania to access markets through capacity building of community based organisations and implementation of Market Linkage approach.
Faida's 10 Steps Approach (Steps 1 & 2)

STEP 1 (Enterprise Selection)

Facilitator’s Main Activities:
  • Conduct market research
  • Review profit prospects for farmers and company
  • Review environmental issues

    Critical Issues:
  • Totally new enterprise is difficult to handle
  • Market dynamics
  • Alternative outlets exist


STEP 2 (Selection of Company)

 Facilitator’s Main Activities:
  • Review company’s expertise and business skills
  • Gather information from clients
  • Review end markets

    Critical Issues:
  • Good track records
  • Openness/provide information
  • Willingness to engage in cost sharing

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